The leader as an agent of change
In order to change the culture, as a leader you must
Create and foster a vision of a new future
Face up to behaviors, values and norms in current culture that must change
Initiate and lead the change
Create a willingness to separate from the past
Sell key stakeholders and build shared ownership through organization-wide participation
Communicate the changes and new cultural messages
Create a sense of urgency and excitement
Model the behavior that supports the new vision
Reward behavior which supports the new vision
Maintain focus on the goal
Sustain momentum
Bring in resources who uniquely add value to the change effort by modeling new ways to act, think and view things
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